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• Express Email Marketing
• Working with Opt-in Magnet

Related Articles

• Adding Express Email Marketing Subscription Links to Your Website
• Building a Sign-up Form in Express Email Marketing
• Creating Custom Questions for the Express Email Marketing Sign-up Form
• Editing Express Email Marketing Email Notices
• Removing Custom Questions from Sign-up Forms in Express Email Marketing
• Can I define the order of the questions on my Express Email Marketing sign-up form?
• Adding, Editing, and Removing Interest Groups in Express Email Marketing

Creating Interest Groups in Express Email Marketing

You can create interest groups, based on interests you designate, and use them to organize your Express Email Marketing® subscribers. You can make interest groups public or private, and subscribers can belong to multiple groups.

You can opt to include public interest groups to your sign-up form, which allows subscribers to set their own groups. For example, you can add options that indicate how frequently visitors want to receive emails, such as daily, weekly, or monthly. For more information about including public interest groups to your sign-up form, see Building a Sign-Up Form in Express Email Marketing.

You can use private interest groups to categorize subscribers yourself. For example, you can create a group that indicates how frequently visitors purchased items from your Website. Subscribers cannot see private interest groups.

To Create an Interest Group

1. Log in to your Account Manager.
2. Click Express Email Marketing.
3. On the Express Email Marketing page, click Launch for the account you want to modify.
4. Click Opt-In Magnet
5. Click Manage Interest Groups.

NOTE: You can also add interest groups in the Add Subscribers and Import List pages in the List Manager.

6. In the Add Interest Group section, in the Group Name field, enter the name of the interest group you are creating.
7. Specify whether the interest group is Public or Private.
8. Click OK.