Home Guides Glossary

Email Marketing Stats

When you send an email campaign, you can always monitor the results to see how your mailing performed. These details make up your statistics. Here's a quick summary of your email marketing stats in Email Marketing. Click any stat type below for more details.

Email Marketing Stats Display on the Dashboard

Email Marketing Stats Summary

From the Dashboard you can:

  • Click the Stats Button to view detailed mailing results for your most recent mailing, only.
  • Refresh your stats with the circular arrow button.
  • Click any stat type, in the listed summary, to view combined statistics for all mailings of the campaign.

PRO TIP: Clicking on the stats button will show the most recent mailing of the campaign, only. Whereas clicking on any of the listed stats types in the summary will show an overall aggregation of all mailings for this campaign. You can see all mailings listed by clicking on the "See all sends" link in the left sidebar of any stats page.

Email Marketing Stats Explained:

Stat Type Description
Sent These contacts were sent your mailing. If the numbers are not what you expected, review our guides to exclude a list and don't resend.
Accepted These contacts received your email successfully, but we have no other details.
Bounced These contacts did not successfully receive your mailing.
Viewed These contacts opened your email.
Engaged These contacts clicked a link, or shared your email using forward to a friend, or a social share button.
Forwarded These contacts forwarded your email to a friend.
Growth Measures the total new subscribers and unsubscribers that resulted from your mailing.
Marked as Spam These contacts reported your email as spam in their inbox.

Click Performance

Click performance visually maps the strength of each url in your campaign. Email Marketing will distribute the total number of clicks for a specific mailing over all active links in the campaign. Each url will show the total percentage of all clicks it received, along with the unique and total click counts.

click performance

Comparing Mailing Stats for the Same Campaign

To view multiple mailings of the same campaign, Click the See all sends link on the left of any stats details page.

Related Topics:

How Do I View the Stat History for a Single Contact? Can I Create Lists from Stats? How Do I Compare Email Campaign Stats For Different Campaigns? Do You Offer Advanced Stats Tools, like Google Analytics?

Domain Registration

Pay less for website domain names. Register your own .com, .net or .org for as low as $10.18 per year. We have everything you need to get online with your new domain.

Website Builder

For as little as $3.89 per month you can build your Website online with Website Builder using our easy to use professional templates. Play Video - Demo

Quick Shopping Cart

Build and run your own successful online store in minutes. You're just five easy steps away! Shopping Cart works with Google® and eBay® Play Video

Website Hosting

Everything needed to give your website the high-performance home it deserves.  Protect transactions and secure your customer's data with a SSL Certificate

Copyright © 2005 - 2017. All rights reserved. Privacy Policy