Home Guides Glossary

Using Personalization Tags or Mail Merge Tags

Personalization tags are like Mail Merge tags. They're codes you insert into your emails to personalize your newsletter for each contact in your subscribers list.

So if you want to greet each contact in your subscribers by first name, for example, you would use a personalization tag such as Dear (firstname).

To Add Personalization Tags or Mail Merge Tags to your Emails

To get this: Type this:
First Name (firstname)
Last Name (lastname)
Company/Organization (company)
Email Address (email)
City (city)
State (state)

Custom fields are always welcome! The personalization tags work for any custom field included your subscriber details. If you're not certain what custom fields are available to personalize, export your All list. Any header in the export file will personalize if placed within parenthesis, such as:

(custom_field_here).

Using A Fallback Parameter:

If you don't have the first name or other information for everyone, you might want to display something instead of leaving it blank. So use the "fallback" parameter as shown in the example below:

Dear (firstname,fallback=Customer),

From Email Address Personalization Tags:

It is also possible to add a personalization tag to the From Address field when sending a mailing. Just make sure to include a valid fallback email, like:

(some_custom_field,fallback=test@example.com) here's an example of a personalization, or mail merge tag to personalise the

Keep in mind, without a valid fallback email, will not send the mailing!

Related Topics:

More Text Module Tools Creating A Table Of Contents Can I Use HTML Tags? Can I Create A Custom HTML Email Newsletter?

Domain Registration

Pay less for website domain names. Register your own .com, .net or .org for as low as $10.18 per year. We have everything you need to get online with your new domain.

Website Builder

For as little as $3.89 per month you can build your Website online with Website Builder using our easy to use professional templates. Play Video - Demo

Quick Shopping Cart

Build and run your own successful online store in minutes. You're just five easy steps away! Shopping Cart works with Google® and eBay® Play Video

Website Hosting

Everything needed to give your website the high-performance home it deserves.  Protect transactions and secure your customer's data with a SSL Certificate

Copyright © 2005 - 2017. All rights reserved. Privacy Policy