What is a confirmed opt-in policy?
Express Email Marketing® uses a confirmed opt-in policy to ensure, by email, that subscribers intended to join your mailing list. When subscribers join your mailing list through the subscription link on your website, Express Email Marketing sends them an email message that contains a confirmation link. Subscribers must click the link to confirm they want to be added to your mailing list.
This policy guards against the possibility that a third-party added the subscriber without their knowledge or permission.
