What's the difference between regional or general advertising?
Premium Search Engine Visibility lets you select between regional or general advertising for your ad campaigns. A regional search targets customers who specify a city, state, or metro area when they search for your business. For example, Los Angeles dog trainers. A general search targets customers who don't restrict their search to a specific location. For example, dog trainers.
Wondering which option is best for your business? It depends on your goals. General advertising gives you greater exposure but it costs more money to sustain. It's best for online-only businesses, or businesses that sell online to all parts of the country. Regional advertising targets specific parts of the country, so it's best for businesses with brick and mortar shops and professionals who offer goods and services to a local clientele.