What are Express Email Marketing subscribers?
Express Email Marketing® subscribers are customers, members, contacts or any individuals who gave you permission to send email messages to their email address(es).
Express Email Marketing uses a series of demographic information to create a profile for each subscriber, which is determined from:
- Information the subscriber enters on the sign-up form for your mailing list.
- Subscriber updates on the subscription management pages.
- Information in the original record (customer database) imported into Express Email Marketing.
Subscriber profiles also contain public and private interest group categories that you can use to organize subscribers.
You can build a subscriber list by entering subscriber information directly into Express Email Marketing or by importing an existing list or database. For more information, see Adding Subscribers to Your List Manager in Express Email Marketing and Importing Existing Customer Lists in Express Email Marketing.
