Website Builder version 6 gives you the option of adding a favicon to your Website.
A favicon (or favorites icon) is an icon that is associated with a particular Web page or Website. When a visitor bookmarks your Website, the favicon will display next to the name of your Web page in their favorites list.
In many browsers, your favicon will display before the URL in the address bar. This helps a Website stand out in a list of favorites and creates a customized appearance in the visitor's browser. Favicons are a popular way to draw attention to, and promote a website. Favicons are often corporate logos or images.
Your favicon must be 16x16 pixels in size. Favicons must be rendered as .ico files to function properly in Internet Explorer. Other browsers support .jpg, .gif. and .png files.