Getting Started with Social Marketing
Social marketing might be a new term for you — it's new to almost everyone, but it's gaining momentum every day. Here are answers to some frequently asked questions about social marketing:
What is social marketing?
Social marketing is building and maintaining a presence for your business on social networks such as Facebook® and Twitter®. It's the Internet version of "see and be seen," including:
- Making up-to-the-minute information on you and your company available to the online community.
- Building thousands of online followers with a few daily keystrokes.
- Targeting specific customer questions or issues and making the same information available to all existing and potential customers — this builds goodwill and customer interaction simultaneously.
Why is social marketing so popular?
Posting company information and providing targeted customer support through social networks is a hands-on, transparent approach that reaches millions of existing or potential customers. Unlike expensive online advertising or fighting to get high rankings on popular search engines, social marketing is cheap, easy, and totally within your control. Customers love it because it's an immediate way to get personalized assistance. Followers love it because they don't even have to ask the question — someone else asks, and they benefit from the answer.
How can I get started in social marketing?
Set up your social network accounts, link them to your Express Email Marketing account, and then post links to them everywhere: Your website, storefront, marketing materials, order confirmation, receipts, even your email signature — anywhere you post your company name. Just say, "Follow us on ...", and your customers will do the rest. Post the information once, through Express Email Marketing, and you can update all linked social network accounts with the same information.
When is a good time for me to start social marketing?
The sooner the better. Social marketing is a fast, inexpensive way to reach millions of existing and potential customers.
