Visitors

• Date — The date range of the reported information.
• Unique Visitors — The number of unique visitors to the Website. Returning visitors are counted on the first visit only.
• Visitors — The total number of visits to the Website, including unique and returning visitors.

Visitor Information

• IP Address — The unique number assigned to the computers connected to your Website.
• Host Name — The name of the servers connecting your visitors to the Internet.
• Page — Specific Web page accessed by visitors.
• Keywords — The keywords visitors use on search engines to locate your Website.
• Current Visit — The amount of time currently connected visitors are on your Website.
• Total Time — The total amount of time each visitor is connected during the chosen date range.
• % — Calculation: Individual Total Time / All visitors Total Time = %.

Visitor Paths

• Path — A visitor's navigation path during a single session.
• Pages — The amount of Web pages viewed in a single visit that navigated the corresponding path.
• Visits — The total number of visits to the Website.
• Percentage — Calculation: Visits / Total Visits = %.

Depth of Visit

• Pages Visited — The number of pages accessed by visitors in a single session.
• Visits — The amount of visitors accessing the corresponding number of pages.

Time on Website

• Minutes on Website — The number of minutes visitors spend on the website.
• Visitors — The number of visits to the Website, including unique and returning visitors.

Loyalty

• Number of Visits — The number of visits made to the website during the specified date range.
• Visitors — The number of visits to the Website, including unique and returning visitors.

Countries

• Country — The country the visitor is located in.
• Visitors — The number of visits to the Website, including unique and returning visitors.
• Percentage — Calculation: Visitors / Total Visitors = %.

Regions

• Region — The region the visitor is located in.
• Visitors — The number of visits to the Website, including unique and returning visitors.
• Percentage — Calculation: Visitors / Total Visitors = %.

Cities

• City — The city the visitor is located in.
• Visitors — The number of visits to the Website, including unique and returning visitors.
• Percentage — Calculation: Visitors / Total Visitors = %.

Postal Codes

• Postal Code — The postal code the visitor is located in.
• Visitors — The number of visits to the Website, including unique and returning visitors.
• Percentage — Calculation: Visitors / Total Visitors = %.

Browsers

• Browser — The Internet browser used by Website visitors.
• Version — The Internet browser version used by Website visitors.
• Count — The number of visitors using the corresponding Internet browser and version.
• Percentage — Calculation: Count / Total Count = %.

Operating Systems

• Operating System — The operating system running on the computer accessing the Website.
• Count — The number of visitors using the corresponding operating system.
• Percentage — Calculation: Count / Total Count = %.

Page Views

• Date — Date range (hourly, daily, or monthly) of the reported information.
• Page Views — The number of times a specific page has been requested by Website visitors.
• Percentage — Calculation: Page Views / Total Page Views = %.

Pages

• Page — Specific page accessed by visitors.
• Requests — The number of times content is served up by a Web server to a requesting Web browser.
• Avg. Time — The average amount of time visitors spend on the corresponding Web page.
• Req % — Calculation: Requests / Total Requests = %.
• Time % — Calculation: Avg. Time / Total Avg. Time = %.

Entry Pages

• Page — Specific page requested or accessed by visitors.
• Views — The number of times a specific page has been requested by Website visitors.
• Percentage — Calculation: Views / Total Views = %.

Exit Pages

• Page — Specific page requested or accessed by visitors.
• Views — The number of times a specific page has been requested by Website visitors.
• Percentage — Calculation: Views / Total Views = %.

Bounce Rates

• Page — Specific page requested or accessed by visitors.
• Page Views — The number of times a specific page has been requested by Website visitors.
• Bounces — Amount of visitors coming to your Website, landing on a page, and exiting from that page without visiting any other pages.
• Bounce Rate % — Calculation: Bounces / Page Views = %.

Exit Links

NOTE: The Exit Links menu is only available for Websites using real-time stats.

• Page — The last page viewed before the visitor left the Website.
• Exit Link — The specific link the visitor used when they left the Website.
• Count — The number of visitors leaving the website on the corresponding exit link.
• Percentage — Calculation: Count / Total Count = %.

Most Popular Hour

• Hour — Most popular hour in the dates requested.
• Page Views — The number of times a specific page has been requested by Website visitors.
• Percentage — Calculation: Page Views / Total Page Views = %.

Most Popular Day

• Day — Day of the week.
• Page Views — The number of times a specific page has been requested by Website visitors.
• Percentage — Calculation: Page Views / Total Page Views = %.

Referring Domains

• Domain — The domain name linking and sending traffic to your Website.
• Referrals — The number of times a given Website referred traffic to the URL being tracked with Website Analytics.
• Percentage — Calculation: Referrals / Total Referrals = %.

Referring Pages

• Page — Specific page requested or accessed by visitors.
• Referrals — The number of times a given Website referred traffic to the URL being tracked with Website Analytics.
• Percentage — Calculation: Referrals / Total Referrals = %.

Search Engines

• Search Engine — The search engine sending traffic to your Website.
• Count — The amount of visitors referred to your Website by the corresponding search engine.
• Percentage — Calculation: Count / Total Count = %.

Keywords

• Keyword — The keywords visitors use on search engines to locate your Website.
• Count — The amount of visitors using the corresponding keywords in search engines.
• Percentage — Calculation: Count / Total Count = %.

Hits

• Date — The date of returned activity.
• Hits — The total number of requests made to your server for website pages and files.
• Percent — Calculation: Hits / Total Hits = %.

Errors

• File — The Web pages that generate server errors on your website.
• Error Count — The amount of errors generated by the corresponding Web page.
• Percentage — Calculation: Error / Total Errors = %.

Files

• File — The website files stored on the server.
• Requests — The total number of requests made to your server for corresponding file.
• Percentage — Calculation: Requests / Total Requests = %.

Resource Types

• Extension — The website file extension for Web pages and files stored on the server.
• Type — The total number of requests made to your server for corresponding file extension.
• Count — Calculation: Type / Total Type requests = %.

Bad Resource Links

• Referring Page — The page on your Website with the broken link.
• Missing Resource — The broken link listed on the corresponding referring page.

Bandwidth

• Date — The date of returned activity.
• KB Transferred — Amount of kilobytes transferred from the server to Website visitors.

File Bandwidth

• File — The Web page or file stored on your server.
• Total Bytes — The size of the Web page or file.
• Percentage — Calculation: Total Bytes / sum of Total Bytes = %.