Site Analytics Referrer Reports
For information on generating reports, see Generating a Report in Website Analytics.
The Referrer tab provides the following reports, which detail information about other websites referring visitors to your website.
Referring Domains
The Referring Domains Report identifies the top domains that have provided referrals to visitors of the Website. These are often search engines or other Websites that carry a link to the Website.
NOTE: Direct referrals are referrals that come directly to the Website without being referred by another website or search engine. Links from your own website are filtered out and do not appear in this report.
Referring Pages
The Referring Pages Report displays the website's URL from which your visitor came.
Search Engines
The Search Engines Report lists the search engines used by visitors. This report is useful in determining the search engine that provides the most referrals to the Website. In addition, it can be used to suggest marketing opportunities designed to capture visitors from a popular search engine or perhaps strengthen the Website's presence with a less popular search engine.
Keywords
The Keywords Report identifies the most common keywords used by visitors to locate your website via search engines. These are keywords that visitors associate with the Website and can be used to update the META KEYWORD tag on each page to increase search engine hits.
