Want to get found on Google® or Bing®? The SEO Wizard in Website Builder's Business Plus plan lets you apply Search Engine Optimization to up to five website pages to improve your ranking in search results. You're free to not follow all the suggestions — but overall they can make a big difference in getting found by your potential web customers.
If your page doesn't have an H1 headline, the SEO Wizard adds one containing only the recommended phrase. So you'll want to write a more descriptive headline to give the included phrase some context.